Building Dreams From the Ground Up: A Workshop for Creative Entrepreneurs In Partnership with Truist
At Prince George’s Arts and Humanities Council (PGAHC), we believe that creativity is more than inspiration — it’s a viable path to entrepreneurship. That’s why we’re proud to partner with Truist to present Building Dreams From the Ground Up, a free virtual workshop designed to support emerging creative entrepreneurs in building sustainable, thriving businesses.
This powerful workshop is part of our shared mission to equip artists, makers, and creatives with the structure, strategy, and confidence they need to grow their ventures from vision to reality.
About the Workshop
Building Dreams From the Ground Up is a business development experience designed specifically for creative entrepreneurs at the early stages of their journey. Whether you're launching a new idea or looking to strengthen the foundation of your existing practice, this session offers the tools and frameworks to help you move forward with clarity.
Participants walk away with:
Practical business literacy and increased confidence
A personalized action plan based on their unique priorities
Exposure to creative industry best practices
Tools to identify and address gaps in their entrepreneurial process
Ongoing access to curated resources and guidance
It’s not just about starting a business — it’s about building one that’s grounded, scalable, and positioned for long-term success.
Who It’s For
This workshop is ideal for early-stage creative professionals in visual arts, design, dance, film, music, writing, and other disciplines who are ready to:
Monetize their artistic practice
Clarify their goals and business model
Avoid common missteps and strengthen their infrastructure
Gain insight into what it takes to grow a creative business
Whether you're building from scratch or refining your next phase, Building Dreams From the Ground Up meets you where you are — and helps you chart a path forward.
Meet the Featured Speaker
Matthew Winston is a Vice President, Financial Inclusion Leader with Truist Bank where he supports Charlotte, NC. He started his banking career in 2011 in Glen Allen, VA where he was quickly promoted, and has since moved up the corporate ladder while living out his personal purpose and inspiring others. He holds a bachelor’s degree in management from Bellevue University and is currently working towards his Master of Business Administration at Virginia Tech. Matthew has a true giving heart and takes pride in giving back to the community at large and helping others. Having over 14 years’ experience in the financial services industry his passion is helping people and small businesses achieve goals, they didn’t believe were possible.
Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. As a top 10 U.S. commercial bank with leading market share in many high-growth markets, Truist is headquartered in Charlotte, North Carolina, and offers a wide range of services including retail, small business and commercial banking; asset management; capital markets; commercial real estate; corporate and institutional banking; insurance; mortgage; payments; specialized lending; and wealth management. Truist Bank, Member FDIC. Learn more at Truist.com.
Our Partnership with Truist
This workshop is part of PGAHC’s ongoing partnership with Truist to create more opportunities for creative professionals to gain access to financial tools, business education, and inclusive resources. Together, we are investing in the creative economy of Prince George’s County — one dream at a time.
To stay updated on future workshops, artist resources, and business development events, visit our Events page and join our newsletter.